GUERRILLA MARKETING

All my life I’ve been dreaming about becoming a young entrepreneur, to run my own business and take strategic decisions to make my company as much profitable as possible. I know that running my own small business, means having limited budgets to decide what to do in every single moment, so I’m always looking for information about how to be successful running your own small business. For example, one of my worries is how can you market your products successfully without spending a large amount of money.

A few years ago, I read an article written by Jay Conrad Levinson that showed what’s called GUERRILLA MARKETING: easy and inexpensive strategies for making big profits from your small business. The article was called GUERRILLAS IN THE REAL WORLD (you can find it here: http://www.gmarketing.com/articles/read/3/Guerrillas_in_the_Real_World.html ).

After reading this article, I decided to start reading more articles about Guerrilla Marketing, and finally I bought Jay Conrad Levinson’s book called Guerrilla Marketing to study in depth how it works and what to do to be a good marketer in a Guerrilla Marketing point of view.

Nowadays, I’m not running my own business but I hope I’ll be able to do it in a few years, so I want to develop my topic on how to market products using GUERRILLA MARKETING STRATEGIES.

My main goal with this topic is to develop all my ideas about how to appeal people by using alternative marketing tools. New generations are immunized against TV, radio or newspaper marketing campaigns, so we need to take different roads, use different tools and convince these generations by using other techniques. To inform our segments about what we’re doing we have to use different tools totally focused on showing how the product works, attracting their attention by becoming eye-catching. Moreover, it isn’t worth to spend hundreds of millions developing huge marketing campaigns because what we want is to appeal our specific target, show them our skills and capabilities, and of course hear from them to customize our products/services as much as we can to maximize profits by minimizing marketing expenses.

What’s interesting for me is how a small business can be more successful than a big company by using Guerrilla Marketing as its main marketing tool. I also have a few questions about this marketing tool. Is it efficient and effective? Should we use latest technologies to be successful? Are small businesses able to afford these latest technologies? Do we have any example? How can we create a good guerrilla marketing campaign? What should we know about our customers to implement these kinds of strategies? Etc.

We can relate this topic to Customer Insights because it’s clear that we need to know perfectly what kind of people are buying our product, what they expect and what their insights are. I’ll try to develop all my questions by using different sources of information and adding real case studies to clarify as much as possible how can you succeed.